24
Jul/20
0

Industry Growth Patterns & Trends in Radio Production Music

Terrestrial radio has maintained a unique ubiquity in how we consume content. Data from Nielsen’s most recent Audio Today report and The Pew Research Center shows its remarkable staying power in an otherwise constantly shifting media landscape. This phenomenon has made radio an especially heated proving ground for cultural trends. Alpha stands at the center of this industry as the largest production music service available for radio with a 1.8 million track library where the biggest and best music suppliers distribute their music for placements on the air. Check out our exclusive inside look into the lastest industry growth patterns and trends in production music for terrestrial radio.

Sound Effects

Demand for sound effects in radio is high, and it’s constant. Alpha provides its users with over 347k tracks of SFX like stingers, novelty sound effects, realistic sounds, and trendy, niché sounds; all common essentials for radio advertisers and DJs. Canned sounds like cheering crowds, wooshes, air horns/car horns, sounds from nature, mechanical noises, and so many more sound clips of all sorts continue to prove their popularity on a consistent basis.

Country

Country western music is an undeniable staple in American radio. The sound of real instruments and quality songwriting keeps country music charting on radio stations and puts the sound in high demand across the airwaves with 88,000 country tracks in the Alpha library. Country music is as American as apple pie and the same goes for its appeal, meaning you won’t hear country music anywhere else in the world like you do in the United States.

Latin Music

Alongside country music, Latin music is another genre with a seemingly insatiable demand. There’s a clear cross-media correlation with demand for certain styles, and with the massive commercial successes of artists like J Balvin and his many contemporaries (Bad Bunny, Nio Garcia, Maluma, etc.) the Latin sound is booming right now. Find over 45,000 Latin tracks in the Alpha library with a sound that is global, upbeat, and current, which all translates to a high demand in the production music sphere.

Epic & Dramatic

Dramatic sound design and scoring has seen unprecedented growth over the last few years in radio production music with over 100k “epic” tracks in the Alpha library. Epic orchestral scores that would normally be heard in blockbuster movie franchises might not seem at home in a radio production, but today, the demand is on the rise. Sounds that are bigger, more intense, and more cinematic are in high demand.

Rock / Pop: Over-saturated

Plug-in’s and virtual amps have streamlined the production of pop and rock music, allowing for a surplus that exceeds demand. This issue is exacerbated by metadata tagging on rock or pop tracks which often functions too much like a catch-all, lending itself to highly competitive search results and marginal returns for many producers in the field. Alpha currently supplies 314k tracks tagged as rock, and over 285k tagged as pop. Successful producers of pop and rock will tell you that cutting through the noise means tapping into a specific higher demand niche within the broader genre. If you can supply that more targeted musical quality and properly tag it with your metadata, your chances of getting placed are exponentially greater.

Hip-Hop and Trap: Over-saturated

Hip-hop and trap catalogs are used heavily on the radio waves, but like rock and pop, competition is fierce. Widespread popularity and relative ease of production has resulted in massive quantities of these tracks being produced with relative oversupply for broadcasters. Still, it’s impossible to ignore hip-hop/trap as a dominant force in the musical landscape with over 190k tracks in Alpha tagged as hip-hop. The key to getting placements is the same principle of refined tagging that rock/pop producers leverage to optimize their libraries for success, but for hip-hop/trap, the emphasis is on staying current. Producers in this sphere can get an edge by staying on top of the latest trends and producing sound-alikes that mimic the tracks that are topping the charts right now.

31
Jul/17
0

This Week’s Featured Updates: July 31, 2017

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2260 Tracks

Monday, July 31

Big and Bold 80s

Luxe Lounge 2

Emo Indy Pop 1

1980s Hip Hop

Retail Beds

Electro Stomps and Claps

Tuesday, August 1

Comedy Classics

Classic Hip Hop

House Party 11

All Folked Up

Daytime TV Essentials

Free-Running

Wednesday, August 2

Rock Psych

Woodwind Dramedy

Urban Pop

World Drones and Percussion

Family Time

Festival Dance Tent

Thursday, August 3

Chaos EDM

Friendship and Memories

Dance 5

Rock, Blues and Country

Big Rock

Fast Hip Hop 2

Friday, August 4

FX Heavenly Transitions

FX Cymbal Crescendos

FX Bass Whooshes

FX Rumbling Sub Drones

FX Heartbeats

FX Horror Constructs

14
Jul/17
0

This Week’s Featured Updates, July 10, 2017

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Monday, July 10

Pacing Retrowave

Latin Nights

Country Blues

Party Club Tracks 1

Alt RnB

Groove Tubes 6

Tuesday, July 11

Alternative Pop Rock

50s Rock and Roll

K-Pop

Italian Music

Playground Kids

Heavy Metal Action

Wednesday, July 12

Fast Hip Hop 1

Trashy Folk

Indy Rock 3

Brothers and Sisters

Electro Rock

Banging Rap Beats 1

Thursday, July 13

Contemporary Pop Rock

Dance Club 1

Stealing Signs

The Hustle and Con

Anthemic Hip Hop

Unshakeable Resolve

Friday, July 14

Rock Anthems

New Age Zen

Licks & Drones

Reload

Late Night Capers

Rio Lounge

27
Mar/17
0

This Week’s Featured Updates: March 27, 2017

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New Library Alert: Big Score Music

4000+ tracks strong and geared with pinnacle composers, Big Score Music maintains that quality is more important than quantity and providing clients with the most unique, commercial, and state-of-the-art musical recordings in the industry is the key to success. Check them out here.

CLICK FOR THE LATEST RELEASES

Monday, March 27

Cinematic Action

Latin Urban

Mouthing Off Beat Box

Groove Tubes 1

Feel Good Indie

Sting & Things

Tuesday, March 28

Classic Rock 50s

Classic Rock 70s

Classic Rock 60s

Down South

Emotive Piano 1

Club Hollywood

Wednesday, March 29

Chinese Percussion

Latin Grooves

Pure Acoustic

All That Grunge

Urban Pop 8

Dance Rocktronica 37

Thursday, March 30

Urban Landscapes

In The Moment 1

Dance Pop 7

Twisted Electro House

Suburban Stories

Friday, March 31

Funny Situations

Sports Fanatic

Simple Instrumentation 2

Electronic Scores

Hybrid Positive Uplifting 2

100% Hip Hop

20
Mar/17
0

This Week’s Featured Updates: March 20, 2017

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2133 Tracks

Monday, March 20

Go-Go Vol. 1

Summer Sounds

Country Bluegrass Slow Vol. 2

Rock Riffs and Hooks

Middle Eastern Compilation 2

Smooth Soul

Tuesday, March 21

Hip Hop Party Upbeat 3

Rock/ Indie 11

Dream Hop

Indie Rock and Pop

Smooth Radio Jazz

Trance

Wednesday, March 22

Italian Hip Hop 1

Rock Pop Modern 3

Extreme

Access Point Dark Electro Wave

Nashville Cats

Tasking 4

Thursday, March 23

World Latin 3

Curiosity & Wonderment 1

Rock Promos

Cinematic Groove Worx

Straight Ahead Rock 1

Smoky Sax Nostalgia

 

Friday, March 24

Funky Grooves Vol. 11

Funky Lounge 2

The Blues

Pump Club Mix

Winning Proposition

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