9
Jul/21
0

This Week’s Featured Updates: July 12th, 2021

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Monday July 12th, 2021

Rays of Sunshine

Cutting Edges 2

Pop Fashion Dance

Dramedy Reggaeton 3

Hip Hop Positive Mid tempo access

Soulful Instrumental Soundtrack 3

Tuesday July 13th, 2021

Sports Themes

Funk Soul 5

Latin Pop

Percussion Bumpers

Country Rock Midtempo Edgy Cowboy

Indie Rock Soundtrack 2

Wednesday July 14th, 2021

Startling Intent SFX

Comedy World

Pop EDM

FX Comedy FX 2

Hip Hop Hard Midtempo Stinging

County Instrumentals 3

Thursday July 15th, 2021

Disco Modern 2

SFX Hits

Retro Dance Party

Gospel Hip Hop V 4

Hip Hop Dirty South

Rock Positive Rosy Cheeks

Friday July 16th, 2021

Magic

Recuerdos de Mexico

Pop Dance Uptempo Thrilled

British Grit Pop

Hip Hop Go Go

Modern Action Score 1

11
May/21
0

This Week’s Featured Updates: May 10th, 2021

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Monday May 10th, 2021

Artist IDs 02

Hip Hop 9

Americana-ville

Filthy Guitar Grooves

Pianocentric: Ambient Alternative Piano

Chart Promo Beds

Tuesday May 11th, 2021

Sizzlin Hot FX

Complete Contests

Seriously Country

EDM Big Room

#Chill, Sparse, Vibe – Upbeat Hypnotic Hip Hop V 1

Pop – Viral Vamps

Wednesday May 12th, 2021

Shimmer Pop

Alt R&B

Rock Alternative 01

Feel Good Sunshine

Nasty Swagger

IMPACT – Drum and Percussive Scores V1

Thursday May 13th 2021

Country Traveller

Electro Funk

Major League Sports Themes

Gospel Pop

Imperium (Massive Heroic Hybrid Trailer Score)

Tardes de Cuba

Friday May 14th, 2021

Vintage Rock’n’Roll

Toy Stories

Hip Hop Drive

Lofi Latin V 1

The Devils Music (Big Band Jazz Blues R&B for Promos)

Crowd Anthems

2
Feb/21
0

This Week’s Featured Updates: February 1st, 2021

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Monday February 1st, 2021

FEELGOOD SOUL

CLASSIC HOUSE

TRAP MOODS

Action Rock

iPop Indie

STOMP FOLK

Tuesday February 2nd, 2021

INDIE PERC ROCK

Unex-POP-ted

Reggaeton Grooves

Urbanised Rock Rifds

Gritty Rock

Hip Hop Reality Beds

Wednesday February 3rd, 2021

In Da Club

Urban Grooves

Celtic Punk

Dog Rock

Quirk Me Happy

Indie Folk

Thursday February 4th, 2021

Swagger Riffs

Dancehall Daze

Irish Rock

Unexpected

Woofer

Dirty Trap + R&B

Friday February 5th, 2021

Boom Beats

Funk Rock

Funny Bones

80s Pop

Songs from the Heart V 2

Light & Happy

24
Jul/20
0

Industry Growth Patterns & Trends in Radio Production Music

Terrestrial radio has maintained a unique ubiquity in how we consume content. Data from Nielsen’s most recent Audio Today report and The Pew Research Center shows its remarkable staying power in an otherwise constantly shifting media landscape. This phenomenon has made radio an especially heated proving ground for cultural trends. Alpha stands at the center of this industry as the largest production music service available for radio with a 1.8 million track library where the biggest and best music suppliers distribute their music for placements on the air. Check out our exclusive inside look into the lastest industry growth patterns and trends in production music for terrestrial radio.

Sound Effects

Demand for sound effects in radio is high, and it’s constant. Alpha provides its users with over 347k tracks of SFX like stingers, novelty sound effects, realistic sounds, and trendy, niché sounds; all common essentials for radio advertisers and DJs. Canned sounds like cheering crowds, wooshes, air horns/car horns, sounds from nature, mechanical noises, and so many more sound clips of all sorts continue to prove their popularity on a consistent basis.

Country

Country western music is an undeniable staple in American radio. The sound of real instruments and quality songwriting keeps country music charting on radio stations and puts the sound in high demand across the airwaves with 88,000 country tracks in the Alpha library. Country music is as American as apple pie and the same goes for its appeal, meaning you won’t hear country music anywhere else in the world like you do in the United States.

Latin Music

Alongside country music, Latin music is another genre with a seemingly insatiable demand. There’s a clear cross-media correlation with demand for certain styles, and with the massive commercial successes of artists like J Balvin and his many contemporaries (Bad Bunny, Nio Garcia, Maluma, etc.) the Latin sound is booming right now. Find over 45,000 Latin tracks in the Alpha library with a sound that is global, upbeat, and current, which all translates to a high demand in the production music sphere.

Epic & Dramatic

Dramatic sound design and scoring has seen unprecedented growth over the last few years in radio production music with over 100k “epic” tracks in the Alpha library. Epic orchestral scores that would normally be heard in blockbuster movie franchises might not seem at home in a radio production, but today, the demand is on the rise. Sounds that are bigger, more intense, and more cinematic are in high demand.

Rock / Pop: Over-saturated

Plug-in’s and virtual amps have streamlined the production of pop and rock music, allowing for a surplus that exceeds demand. This issue is exacerbated by metadata tagging on rock or pop tracks which often functions too much like a catch-all, lending itself to highly competitive search results and marginal returns for many producers in the field. Alpha currently supplies 314k tracks tagged as rock, and over 285k tagged as pop. Successful producers of pop and rock will tell you that cutting through the noise means tapping into a specific higher demand niche within the broader genre. If you can supply that more targeted musical quality and properly tag it with your metadata, your chances of getting placed are exponentially greater.

Hip-Hop and Trap: Over-saturated

Hip-hop and trap catalogs are used heavily on the radio waves, but like rock and pop, competition is fierce. Widespread popularity and relative ease of production has resulted in massive quantities of these tracks being produced with relative oversupply for broadcasters. Still, it’s impossible to ignore hip-hop/trap as a dominant force in the musical landscape with over 190k tracks in Alpha tagged as hip-hop. The key to getting placements is the same principle of refined tagging that rock/pop producers leverage to optimize their libraries for success, but for hip-hop/trap, the emphasis is on staying current. Producers in this sphere can get an edge by staying on top of the latest trends and producing sound-alikes that mimic the tracks that are topping the charts right now.

31
Jul/17
0

This Week’s Featured Updates: July 31, 2017

new-music3

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2260 Tracks

Monday, July 31

Big and Bold 80s

Luxe Lounge 2

Emo Indy Pop 1

1980s Hip Hop

Retail Beds

Electro Stomps and Claps

Tuesday, August 1

Comedy Classics

Classic Hip Hop

House Party 11

All Folked Up

Daytime TV Essentials

Free-Running

Wednesday, August 2

Rock Psych

Woodwind Dramedy

Urban Pop

World Drones and Percussion

Family Time

Festival Dance Tent

Thursday, August 3

Chaos EDM

Friendship and Memories

Dance 5

Rock, Blues and Country

Big Rock

Fast Hip Hop 2

Friday, August 4

FX Heavenly Transitions

FX Cymbal Crescendos

FX Bass Whooshes

FX Rumbling Sub Drones

FX Heartbeats

FX Horror Constructs

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