Latest News & Updates


“This Week’s Featured Updates: August 3rd, 2020”


Monday August 3rd, 2020

Dramedy V 1

70s Cop Show

Electronic – Moody Beats

Feeling Happy

Alt Emo

Adventures in Indieland

Tuesday August 4th, 2020

Hip Hop

Blues Cell Block 2

Rock – Industrial 3

Sizzling Spanish Guitars

Sports Guitars 3: Twang!

Urban Comedy V 2

Wednesday August 5th, 2020

Hard Rock & Metal

Commercial Breaks 2

Americana V 2

Be Happy 3

R&B Pop

Pop Country Radio

Thursday August 6th, 2020

Summer Sports

Soul & RnB

Electric EDM

Old School Funk V 4

Beats of Chicago V 1

TV Tools: Intense Pressure

Friday August 7th, 2020

Pop Rock

Urban Myth

Chiptune Metal

Adrenaline Sports

Guitar Pop V 1

Rock Pop V 03

Filed under: new music

“This Week’s Featured Updates: July 27th, 2020”


Monday July 27th, 2020

Power Pop

Hick Hop

Gospel V 4

Hip Hop, Sports, Trap. Upbeat Hype Hip Hop V 1

Extreme Sport

Spirit of New Orleans V 2

Tuesday July 28th, 2020

Sports Guitars 8


Soulful Pop V 1

Thru My Mind’s Eye

Epic, Orchestral, World – Epic Nature Soundtrack V 1

Trailer – Hybrid Hip Hope

Wednesday July 29th, 2020

Minimal Beat Pop

Self Isolation V 2

Euro Dance Pop V 4

Country, Comedy, Americana – Upbeat Fun Country V 1

Transitions – Dramatic Drum Fills

Drip The Beat (Trap & Hip Hop Beats)

Thursday July 30th, 2020

Blues Country 01

Dance Trax 6

Mischief & Mayhem

Gospel Hip Hop V 2

Sting Outs – Rock Stings

Pop, Top 40, Glossy Pop V 4

Friday July 31st, 2020

Riff Rock

Horror – Horror 2

Sound Effects – Tape Rewind

Latin, Hip Hop, Urban – Latin Hip Hop Crossover V 1

Horror Thriller Stings

Urban Country Rock V 1

Filed under: new music

Industry Growth Patterns & Trends in Radio Production Music

Terrestrial radio has maintained a unique ubiquity in how we consume content. Data from Nielsen’s most recent Audio Today report and The Pew Research Center shows its remarkable staying power in an otherwise constantly shifting media landscape. This phenomenon has made radio an especially heated proving ground for cultural trends. Alpha stands at the center of this industry as the largest production music service available for radio with a 1.8 million track library where the biggest and best music suppliers distribute their music for placements on the air. Check out our exclusive inside look into the lastest industry growth patterns and trends in production music for terrestrial radio.

Sound Effects

Demand for sound effects in radio is high, and it’s constant. Alpha provides its users with over 347k tracks of SFX like stingers, novelty sound effects, realistic sounds, and trendy, niché sounds; all common essentials for radio advertisers and DJs. Canned sounds like cheering crowds, wooshes, air horns/car horns, sounds from nature, mechanical noises, and so many more sound clips of all sorts continue to prove their popularity on a consistent basis.


Country western music is an undeniable staple in American radio. The sound of real instruments and quality songwriting keeps country music charting on radio stations and puts the sound in high demand across the airwaves with 88,000 country tracks in the Alpha library. Country music is as American as apple pie and the same goes for its appeal, meaning you won’t hear country music anywhere else in the world like you do in the United States.

Latin Music

Alongside country music, Latin music is another genre with a seemingly insatiable demand. There’s a clear cross-media correlation with demand for certain styles, and with the massive commercial successes of artists like J Balvin and his many contemporaries (Bad Bunny, Nio Garcia, Maluma, etc.) the Latin sound is booming right now. Find over 45,000 Latin tracks in the Alpha library with a sound that is global, upbeat, and current, which all translates to a high demand in the production music sphere.

Epic & Dramatic

Dramatic sound design and scoring has seen unprecedented growth over the last few years in radio production music with over 100k “epic” tracks in the Alpha library. Epic orchestral scores that would normally be heard in blockbuster movie franchises might not seem at home in a radio production, but today, the demand is on the rise. Sounds that are bigger, more intense, and more cinematic are in high demand.

Rock / Pop: Over-saturated

Plug-in’s and virtual amps have streamlined the production of pop and rock music, allowing for a surplus that exceeds demand. This issue is exacerbated by metadata tagging on rock or pop tracks which often functions too much like a catch-all, lending itself to highly competitive search results and marginal returns for many producers in the field. Alpha currently supplies 314k tracks tagged as rock, and over 285k tagged as pop. Successful producers of pop and rock will tell you that cutting through the noise means tapping into a specific higher demand niche within the broader genre. If you can supply that more targeted musical quality and properly tag it with your metadata, your chances of getting placed are exponentially greater.

Hip-Hop and Trap: Over-saturated

Hip-hop and trap catalogs are used heavily on the radio waves, but like rock and pop, competition is fierce. Widespread popularity and relative ease of production has resulted in massive quantities of these tracks being produced with relative oversupply for broadcasters. Still, it’s impossible to ignore hip-hop/trap as a dominant force in the musical landscape with over 190k tracks in Alpha tagged as hip-hop. The key to getting placements is the same principle of refined tagging that rock/pop producers leverage to optimize their libraries for success, but for hip-hop/trap, the emphasis is on staying current. Producers in this sphere can get an edge by staying on top of the latest trends and producing sound-alikes that mimic the tracks that are topping the charts right now.


“This Week’s Featured Updates: July 20th, 2020”


Monday July 20th, 2020

Positive Strings

Latin Hip-Hop

Groove Pop V 3

50s Rock

Frat Party Rock

Hip Hop – Aggressive 8

Tuesday July 21st, 2020

Partytime – Urban

Southern Rock

Swagger Pop

Comedy – Suspense 2

Merengues Salsas Cumbias & Mambos

Drama – 60s TV Drama

Wednesday July 22nd, 2020

Dance Trax 7

80s Rock

Party Pop 3

Blues Cell Block 1

The Vault

Electric Summer 2

Thursday July 23rd, 2020

Sports Guitars 9

Self Isolation V 1

Lockdown Sport

Let Yourself Be Free

Hotlanta Beat Basement: Hip Hop for Tension & Underscore

Retro Action: Dangerous Grooves

Friday July 24th, 2020

High Impact

Terror Slams

Summer Sports 3

Velvet Grooves & Trip Hop

Sound Effects – Hip Hop FX

Sound Effects – Musical FX

Filed under: new music

“This Week’s Featured Updates: July 13th, 2020”


Monday July 13th, 2020

Latin Rock


Rock Heavy Metal 01

Easy Listening 12 Soft Moods, Grooves, Lifestyle and Fashion

Mumble Hard – Vocal Mumble Rap

Hot Urban Radio V 2

Tuesday July 14th, 2020

Psychedelic Rock

Blues Traditional 2

East Asia EDM

Electro Urban Pop V 5

Echoes at Night

Country Instrumentals 2

Wednesday July 15th, 2020

Dance Club House 1

Up & Go

Bear Vibes

Surf Rock 02

Propulsive Hop Hop V 1

Ear Candy

Thursday July 16th, 2020

Hip Pop V 2

Uplifting Adventures


Electronic – Future Neoclassical

Latin EDM

Action Adventures (Instrumentals)

Friday July 17th, 2020



FX – Drama Drums Toolkit

Light-Hearted Hip Hop V 1

FX – Comedy Drums Toolkit

Hybrid Action Trailer

Filed under: new music
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